WHY ADVERTISE IN EXITO MAGAZINE How are you connecting with the fastest growing population in the county and how much of your revenue comes from Hispanic customers? According to the Association of Hispanic Advertising Agencies, spending on Hispanic advertising is no longer optional for most businesses and that now more than ever, companies should view cultural marketing to Hispanics as an essential component of a complete strategy. Exito Magazine connects local and regional advertisers with the Latino consumers in Lane County. More than just advertising, Exito Magazine is cultural positioning that delivers results. When you market with us you are extending a personal invitation to our audience to do business with you! We help businesses acquire and increase their market share of Hispanic customers by helping them identify their opportunities and then walking them through the process of crafting the right message. Exito Magazine has the proven experience and professional resources to help our clients create new market share and build loyal, repeat customers. Some facts about Exito Magazine: Spanish language monthly Publication A targeted and locally distributed community based magazine. Provides information about our community: Community Profiles, Business Profiles, Sports, Opinion, Columns, Editorial, Social Events. Connects the community with the top local professionals, businesses and organizations. Serves and educates Hispanics with a variety of articles and columns. Creates a sense of community among the Latino immigrant population (We are the only Latino or Spanish-language medium in the area ) Highlights businesses who have the capacity and the desire to serve the Hispanic community. DISTRIBUTION EXITO MAGAZINE is distributed strategically in around 200 sites all over Lane County. We print 5,000 FREE copies and have an average readership of about 15,000. Besides doing our own distribution, we work with QuickDraw, a company that owns publication racks all over town to help ensure Exito Magazine is distributed to locations where the pick-up rate is high. DEMOGRAPHICS AND HISPANIC PURCHASE POWER IN LANE COUNTY Hispanics are the largest minority in Lane County and they represent about 8% of the total population in Lane County. According to the Larson Norhtwest Hispanic Market Report: “The Eugene/Springfield area is the newest market to be included in the Larson Norhtwest Hispanic Market Report. This area became “viable” as a NW Hispanic market area in 2005. That’s when we observed the same unfolding scenario that we have seen happen in many NW market areas over the past two decades: Hispanic popultion density and growth begining to rapidly expand. This market also has a large annual influx of migrant Latinos in addition to the data shown below that reflects only the 26,965 permanent resident Hispanics”. Hispanic Population: 26,965 Total County Population: 346,560 Income And Buying Power (Not including migrants) Total Area Hispanic Resident Buying Power: $351.0 million Average Area Hispanic Household Income: $39,165 Total Area Hispanic Retail Spending: $169.0 million Retail Spending (In Millions) by Permanent Area Hispanics Grocery/Supermarkets: $54.0 Restaurants/Fast Food: $20.0 General Merchandise: $15.0 • Apparel/Accessories $10.0 Appliances/Furniture/Electronics $7.0 • AutoDealerships $24.0 Auto Fuel, Parts, Accessories, Service $10.0 Drug/Variety Stores $5.0 • All Other Retailers $24.0 Source: Larson Norhtwest Hispanic Market Report EXITO MAGAZINE offers a complete multimedia package to enhance your message to our readers. We offer the following at NO COST (with a 3 or 6-month contract only). MAGAZINE PROFILE Our journalists will write a profile of your business and will be published in a page, with up to 3 full color pictures and a 300-word article. It will be published in both our print and online editions. VIDEO PROFILE We will create a short video (3-5 minutes) about your business. It will be included in the online version of our magazine as well as our video channel, ExitoTV. www.youtube.com/ExitoMagazine WEB PAGE We will create a basic page with all your business information, pictures, profiles, videos, etc. in our web site (www.exitomagazine.com). If you already have a page of your own, you can link it to our web page. WEB BANNER We will include a banner in our website (www.exitomagazine.com). It can be linked to your business page or the one we create for you. CALL US OR EMAIL US FOR RATES. We offer a 50% discount for small-businesses and non-profit organizations. 541-729-9457 editor@exitomagazine.com